Take advantage of Amazon Prime Day 2021 with our helpful 7 tips to save and shop more!
1. Use Unofficial Deals
Weeks before Prime Day, Amazon will ramp up its advertising for the case. Assuming your site is completely configured and you aren’t running a Prime Day promotion, there are many ways to capitalize on the increased traffic. Here are several guidelines to keep in mind:
- Particularly when it comes to Amazon, shoppers will always be price-conscious. Instead of a buy-one, get-one contract, offer price reductions. Coupons and on-page promotions are typically overshadowed by the price. The only time this does not apply is when prices are close and shoppers are devoted to a specific brand.
- If you want to win the Buy Box, price competitively and with a lot of flexibility (opens in new tab). Learn how to configure the auto-pricing rules if you haven’t already done so. (a new tab will open) Read our complete guide to learn more about the Buy Box:
2. Optimize Your Product Images
Make sure your product photos are optimized for conversion. If you look at the product photos for every top-selling item, you’ll find that they look more like magazine ads. The first picture must obviously be on a white backdrop, but the remaining images should all clarify the key features.
Assume that customers would scan the photos before reading the bullets. Depending on what you discover, update your product photos. Consider including 360-degree videos and live streams in your Amazon product pages (opens in new tab).
3. Run Off-Amazon Promotions
Concentrate on attracting outside traffic to your Amazon Prime Day sales (opens in new tab). Additions to wish lists, off-Amazon traffic to Amazon, and affiliates are all good measures for sales rank and search rank. You must identify the main influencers in your industry.
Invite your audience to participate in your deals if you have an audience outside of Amazon (such as mailing lists or Facebook groups). Only use this technique if you already have an affinity group set up.Sellers without a group or audience will benefit from Facebook advertising, but keep in mind that Facebook ads will be difficult to attribute to the products’ gains and losses report in a timely manner. You should start doing this if you haven’t already.
4. Optimize Your Amazon Product Listings
To begin, customize your Amazon product listings(opens in new tab) so that they represent the product rather than the bid. Amazon is a product-focused marketplace since everyone’s bid is merged into a single product description page. You have power over that page if you own the brand. You just have leverage over your bid as a reseller.
The product description page is just that: a page dedicated to the product’s specifics. Brands that participate in the Amazon Brand Registry(opens in new tab) can use A+ Content to share their stories (opens in new tab).The product’s detail pages must be specifically linked to it. Additionally, vendors are prohibited from mentioning Prime Day specials, discounts, or other promotions on their product description sites, as this is a breach of Amazon’s Terms of Service (opens in new tab).
5. Don’t Raise Your List Price to Show a Greater Discount
Shoppers are more knowledgeable than ever before. To keep track of pricing, they use Honey extensions. Manipulation of the list price to get a certain percentage off is a shady practice that is also illegal. Don’t put your account on hold by dabbling in Amazon’s black-hat tactics (opens in new tab).
Customers are normally aware of the price of a commodity. Potential revenue would be lost if you inflate your sales price. If you can’t offer a discount, make sure the product shows all of the reasons why anyone will be willing to pay a higher price for it.
6. Run Amazon Sponsored Ads
Before you spend some money on Amazon PPC campaigns, make sure your product listing page is completely configured (opens in a new tab). You want the keywords that will convert and lead shoppers to your info page on your page.
Amazon is well aware that Prime Day would generate a significant amount of sales. You must be highly cautious and look at your bid maximums to get a complete return on your ad spend on Prime Day. This isn’t the time to leave PPC behind.
Consider the amount of traffic that Amazon will get. How easily can you deplete your advertisement budget before you know how effective it is? This is why it’s crucial to run advertisements leading up to Prime Day. For more details, read our complete PPC guide.
7. Take Advantage of the Halo Effect
The sales you make on Prime Day will help you improve your organic rating and position yourself for success later in the year. You will increase the visibility of your non-Prime Day offers by running targeted advertising for high-traffic keywords. This will help all of your goods gain traction.
In the “Frequently purchased together” portion, see if your product is connected to another item. This benefits you in two ways: if you want to drive sales for a key product, you can bid on it knowing that your less important product will benefit from free spillover traffic from the key product’s detail page.
“A rising tide raises all ships,” as the saying goes. If you know where to look and what keywords to target, the popularity of one product will boost your sales.